FROM BLANK VANS TO A BRAND PEOPLE NOTICE
Two vehicles. One refreshed visual identity. Designed, printed and installed by Printlux.
The Brief
Explain that the client had an existing website and colour direction but no established brand system.
Their priorities were:
- The vans that looked consistent
- High roadside visibility
- Services given prominence
- QR-code integration
- Professional rather than overly corporate
- Graphics that worked around windows/bodywork
Our Approach
The new identity didn't stop with the vans.
Following the vehicle project, the customer asked Printlux to carry the refreshed look across new flags, roadside signage and branded workwear.
YOUR VAN COULD BE YOUR BIGGEST ADVERT.
Whether you've already got finished artwork or, like this customer, simply know the direction you want to go in, our team can help develop the concept, produce the graphics and bring it to life.
VAN GRAPHICS THAT TURN YOUR VEHICLE INTO AN ADVERT
Your van isn't just transport. For many businesses, it's parked outside homes, developments, offices and job sites for hours every day — making it one of your most valuable advertising spaces.
For this recent project, our customer approached Printlux looking for professional graphics across two vans.
There was just one challenge: they didn't really have an established brand.
They had a website, colours they liked and a clear idea of the services they wanted customers to notice.
So we built from there.
FROM A WEBSITE TO A COMPLETE VAN DESIGN
Rather than simply placing a logo onto the side of the vehicle, we took inspiration from the customer's existing website and developed a stronger visual direction for the vans.
We refined the existing logo, updated the typography and created a graphic style that could work consistently across two different vehicles.
The services offered by the business became a key part of the design, helping potential customers understand exactly what they do at a glance.
QR CODE VAN GRAPHICS
The customer explained that their vans spend a lot of time parked roadside while they're working.
That gave us another opportunity.
We incorporated QR codes into the vehicle graphics, allowing someone passing the van to scan the code and visit the company's website instantly.
No searching for the business.
No trying to remember a web address.
Just scan and visit.
DESIGNED, PRINTED & PRODUCED BY PRINTLUX
The complete vehicle branding project included:
- Creative direction and vehicle graphic design
- Logo refinement
- Typography development
- Service-led vehicle graphics
- QR code integration
- Graphics for side and rear windows
- Consistent branding across two vans
- Print and production
- Professional application
The finished vans created a much stronger and more recognisable identity for the business.
AND IT DIDN'T STOP AT THE VANS...
The customer was so happy with the new direction that the refreshed branding is now being developed across:
- Branded flags
- Roadside signage
- Workwear
What started as a van graphics project has developed into a much wider physical brand rollout.
That's exactly what we love doing at Printlux.
NEED VAN GRAPHICS IN SHROPSHIRE?
Whether you already have complete print-ready artwork or simply have a website, logo and an idea of how you'd like your business to look, we can help.
Printlux provides van graphics and vehicle branding from our Bridgnorth production facility, working with businesses across Shropshire, Telford, Wolverhampton and the surrounding areas.
From a single work van to multiple vehicles and complete business branding, we can help create a consistent look across your vehicles, signage, displays and branded materials.
Have a van you'd like us to look at?
Send us a photo of the vehicle, your website and an idea of what you'd like to promote and our team can recommend the best approach.