When Branding Meets Culture: Creating Coffee Stencils for a Selfridges Nike x SKIMS Event
Some projects stop you in your tracks.
Not because of their scale - but because of what they represent.
Recently, we had the privilege of creating custom coffee stencils to support a UK retail event at Selfridges, celebrating the collaboration between Nike and SKIMS - a partnership that sits right at the intersection of fashion, performance and modern culture.
For us, this wasn’t just about producing a product.
It was about contributing to a moment.
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The Power of Small Brand Details
In luxury retail and experiential marketing, it’s often the smallest details that leave the biggest impression.
A beautifully crafted space.
A considered colour palette.
A coffee, served mid-experience - finished with a brand mark so subtle it feels effortless.
Our reusable coffee stencils were designed to dust logos directly onto drinks using cocoa or chocolate powder, transforming an everyday interaction into a branded touchpoint. Quiet. Confident. Memorable.
It’s branding you don’t just see - you experience it.
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From Studio to Selfridges
Seeing our work used in such an iconic retail environment was a genuine pinch-me moment.
As a founder and creative, I’ve followed Kim Kardashian’s journey for years - not just as a cultural figure, but as a businesswoman who has built SKIMS into one of the most recognisable, female-led brands in the world.
To know that something we created in our studio played a small role in supporting an event of this calibre is something I’m incredibly proud of.
It’s proof that independent businesses can sit alongside global names - when craftsmanship, attention to detail and brand understanding lead the way.
Why Coffee Stencils Work for Brand Activations
Branded coffee stencils are more than a novelty - they’re a powerful experiential tool:
• They create natural moments for photography and social sharing
• They elevate hospitality within retail and event spaces
• They reinforce brand identity without overpowering the experience
• They feel premium, personal and intentional
Whether used at pop-ups, launches, showrooms or private events, they offer a way to integrate branding into moments people already love.
Designed for Reuse, Built for Impact
All of our coffee stencils are designed to be reusable, durable and easy to clean - suitable for professional hospitality environments as well as short-term brand activations.
Each piece is custom-made, allowing for logos, wording or iconography to be translated cleanly onto drinks with crisp, professional results.
Because when your brand shows up - it should do so beautifully.
A Proud Moment, and What’s Next
This project was a reminder of why we do what we do.
Not every contribution needs to be centre stage to matter.
Sometimes, it’s the smallest details that quietly support the biggest moments.
From our studio to Selfridges London - we’re grateful, proud, and more inspired than ever to continue creating branding that feels considered, modern and meaningful.
If you’re planning a brand activation, retail event or hospitality experience and want to explore how subtle, luxury branding can elevate the moment, we’d love to help.
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