Client
Cadillac Formula One Team
Industry
Motorsport | Brand Activation | Live Events | Promotional Marketing
Services Provided
Project Overview
When the Cadillac Formula One Team required premium promotional tokens for their activation at the Formula One British Grand Prix at Silverstone, they needed a solution that reflected the quality of their global brand while performing flawlessly during one of the busiest motorsport events of the year.
The tokens would be distributed throughout the event for visitors to redeem exclusive gifts and promotional items, meaning they needed to be visually impactful, durable and consistent across the entire production run.
Printlux was selected to manufacture the project entirely in-house, ensuring complete quality control and a fast turnaround.
The Challenge
Brand activations at Formula One events demand products that not only look exceptional but also withstand constant handling throughout the weekend.
For this project, the promotional tokens needed to:
- Reflect the premium image of the Cadillac Formula One Team.
- Be instantly recognisable and professionally branded.
- Remain durable throughout a high-footfall event.
- Be produced consistently across a quantity of 700 tokens.
- Be delivered on schedule ahead of the Silverstone Formula One weekend.
Every token needed to maintain the same premium finish, colour accuracy and print quality from the first piece to the last.
Our Solution
Using our in-house production facilities in Bridgnorth, Shropshire, Printlux manufactured 700 bespoke acrylic promotional tokens.
Each token was produced using premium white acrylic before being precision laser cut and finished with high-resolution UV printing to achieve vibrant branding and a durable, long-lasting finish.
Product Specification
- Premium white acrylic
- Precision laser cut
- High-resolution UV printed graphics
- Durable scratch-resistant finish
- Consistent colour reproduction
- Designed for high-volume event use
Because production was completed entirely in-house, we maintained full control over quality, ensuring every token met the same exacting standard.
The Results
The completed tokens formed an important part of the Cadillac Formula One Team's visitor experience during the Silverstone Grand Prix.
The finished products delivered:
- 700 premium acrylic promotional tokens
- Consistent branding across the full production run
- High-quality UV print finish
- Durable tokens suitable for continuous handling
- On-time delivery ahead of the Formula One weekend
- A premium branded giveaway that enhanced guest interaction
The tokens were used throughout the activation as part of a seamless redemption experience, helping create an engaging and memorable touchpoint for visitors.
Why Acrylic Tokens?
Traditional paper vouchers and printed tickets often become damaged, folded or discarded during busy events.
Custom acrylic tokens offer a completely different experience.
They instantly feel more valuable, are significantly more durable and create a keepsake that visitors are more likely to retain long after the event has ended.
For premium brands such as the Cadillac Formula One Team, this aligns perfectly with the overall customer experience, reinforcing quality at every interaction.
Why Printlux?
At Printlux, we manufacture bespoke promotional products for exhibitions, sporting events, hospitality venues and brand activations across the UK and internationally.
Our in-house capabilities include:
-
UV Printing
- Promotional Products
- Large Format Printing
- Exhibition Graphics
- Event Signage
- Branded Merchandise
By controlling production ourselves, we're able to maintain exceptional quality while offering flexible lead times for both one-off projects and larger production runs.
Looking for Custom Promotional Products?
Whether you're organising a Formula One activation, product launch, exhibition, retail campaign or corporate event, Printlux can help bring your ideas to life.
We manufacture a wide range of bespoke event products, including:
- Promotional Acrylic Tokens
- Drink Tokens
- Drink Stirrers
- Exhibition Graphics
- Roller Banners
- Event Signage
- Custom Spin Wheels
- Coasters
From one-off concepts to large production runs, our experienced team can help create premium event products that leave a lasting impression.
Get in touch with Printlux today to discuss your next event or brand activation.