Client

PrettyLittleThing

Industry

Fashion | Retail | Live Events | Brand Activation | Influencer Marketing

Services Provided

• Bespoke Pulpboard Coasters
• Digital Printing
• Event Branding
  
• In-House Manufacturing

Project Overview

For PrettyLittleThing's World Cup activation, the objective was to create more than just a branded coaster.

The product needed to become part of the event itself—appearing naturally in photography, influencer content and social media posts while reinforcing PrettyLittleThing's bold and instantly recognisable brand identity.

Designed to accompany drinks throughout the activation, the coasters became a subtle yet highly effective marketing tool, ensuring the brand featured in countless moments captured by guests, creators and influencers.

Manufactured entirely in-house by Printlux, the project combined premium print quality with fast production to meet the campaign deadline.

The Brief

PrettyLittleThing required a promotional product that would complement the visual identity of its World Cup campaign while encouraging organic brand visibility across social media.

The coasters needed to:

• Reflect the PrettyLittleThing brand aesthetic
• Stand out in photographs and video content
• Enhance the overall styling of the event
• Be lightweight and practical for large-scale distribution
• Maintain consistent print quality throughout the production run
• Be produced within a tight campaign schedule

Rather than creating a simple functional product, the aim was to design something that would naturally become part of the event's visual storytelling.

Our Solution

Using our in-house production facilities in Bridgnorth, Shropshire, Printlux manufactured bespoke printed pulpboard coasters tailored specifically for the campaign.

Each coaster featured:

• Premium pulpboard material
• High-definition full-colour digital print
• Bespoke artwork tailored to the campaign
• Precision finishing
• Lightweight construction for large-scale events
• Manufactured entirely in-house
• Quality checked before dispatch

By producing the entire project ourselves, we maintained complete control over colour consistency, print quality and production times.

The Results

These weren't simply branded coasters—they became part of the guest experience.

Throughout the event they appeared naturally in:

• Drinks photography
• Influencer content
• Guest-generated social media posts
• Event styling
• Behind-the-scenes content
• Professional campaign imagery

Positioned beneath drinks and featured across tables, the coasters helped extend PrettyLittleThing's branding into every frame, creating repeated brand exposure without feeling intrusive.

As guests photographed their experience, the product became an organic part of the campaign, contributing to content viewed by millions across social media platforms.

Why It Worked

The strongest promotional products don't interrupt the experience—they become part of it.

By designing the coasters specifically with photography and social media in mind, PrettyLittleThing transformed a simple printed accessory into an effective brand touchpoint.

The finished products delivered:

✔ Scroll-stopping visual impact

✔ Premium full-colour print

✔ Strong, recognisable branding

✔ Lightweight and practical for events

✔ Cost-effective brand exposure

✔ Highly shareable content opportunities

✔ Manufactured entirely in-house

Why Promotional Coasters Are So Effective

Branded coasters may seem like a small detail, but they're one of the most versatile promotional products available for live events.

They're perfect for:

• Brand Activations
• Product Launches
• Fashion Events
• Festivals
• Hospitality Venues
• Corporate Events
• Sporting Events
• Influencer Campaigns
• Retail Launches
• PR Events

Placed beneath every drink, they naturally become part of photographs, videos and social media content—creating repeated brand visibility throughout the event.

Why Brands Choose Printlux

Printlux manufactures premium promotional products for leading brands across retail, fashion, hospitality, sport and entertainment.

Our in-house capabilities include:

• Digital Printing
• UV Printing
• Acrylic Fabrication
  
• Exhibition Graphics
  
• Event Signage
• Bespoke Brand Activations
• Large Format Printing

Everything is manufactured from our production studio in Bridgnorth, Shropshire, allowing us to maintain exceptional quality while offering flexible lead times for both one-off campaigns and large production runs.

Looking to Create Products That Become Part of the Content?

The most successful promotional products don't simply sit on tables—they become part of the story.

Whether you're planning a fashion launch, sporting event, influencer activation or nationwide campaign, Printlux designs and manufactures products that help your brand appear naturally across photography, video and social media.

From bespoke coasters and drink stirrers to promotional tokens, exhibition graphics and branded signage, we help brands create memorable experiences that last long after the event ends.

Happy to create. Proud to print.