From a standard shell scheme to a statement brand experience.
For JJ Savani’s appearance at Salon International 2026 at ExCeL London, Printlux produced a bespoke 4m × 2m printed exhibition backdrop, turning the available shell scheme space into a distinctive branded setting.
The project brought together large-format printing and exhibition branding to create a professional backdrop for conversations, photography and networking.
The client: JJ Savani
JJ Savani is an international session stylist, grooming director and educator, with work spanning fashion, editorial hair, professional grooming and international education.
His professional identity combines creativity, technical expertise and career development. Salon International offered an opportunity to bring that identity into a physical exhibition space, connecting with professionals and brands from across the hairdressing industry.
Discover more at www.jjsavani.com.
The brief: a stand that makes an impression
Create a bold, recognisable exhibition backdrop within a standard shell scheme, using printed graphics measuring 4,000mm wide × 2,000mm high.
The display needed to give JJ Savani a clear brand presence in a busy exhibition environment while providing a cohesive background for professional conversations and event photography. The focus was on making the available space work harder, without relying on an elaborate exhibition structure.
The Printlux solution
Printlux produced bespoke large-format graphics for the 4m × 2m backdrop, giving JJ Savani a substantial canvas for his branding.
The black and yellow design combines large headlines, portrait imagery and QR codes across the exhibition walls. This creates a coordinated visual identity while giving visitors several points of interest.
At this scale, the relationship between imagery, typography and layout matters. Clear branding and artwork prepared for large-format reproduction help turn an exhibition wall into a considered part of the visitor experience.
Project at a glance
- Client: JJ Savani
- Event: Salon International 2026
- Venue: ExCeL London
- Display: Bespoke printed shell scheme exhibition backdrop
- Graphic size: 4,000mm wide × 2,000mm high
- Service: Large-format exhibition graphics and print production
- Print partner: Printlux, Bridgnorth, Shropshire
The finished result
The completed backdrop gave JJ Savani a dedicated branded setting at Salon International, replacing the appearance of a standard shell scheme with a large-scale expression of his professional identity.
It provided a practical focal point for the stand and a consistent background for conversations, demonstrations and photography.
We’re delighted to have supported JJ Savani with this project, bringing Printlux print production into an exhibition celebrating creativity and professional expertise.
Why choose printed shell scheme graphics?
Shell scheme graphics help you make the most of an existing exhibition structure. Rather than treating the walls as a blank boundary, custom printing turns them into valuable branding space.
- Trade shows and business exhibitions
- Hair, beauty and fashion events
- Corporate conferences
- Product launches and brand activations
- Industry networking events
Planning starts with usable wall measurements, panel layout, organiser requirements and artwork proportions. Getting these right helps ensure the graphics suit both your brand and your exhibition space.
Planning your next exhibition?
Whether you need a single branded backdrop or graphics across several exhibition walls, Printlux can help you plan a display around your stand layout and event requirements.
Explore our Shell Scheme Exhibition Graphics – PVC, 2m High, or send us your stand specification, wall measurements, artwork and event date to discuss your next project.
Website: www.printlux.co.uk
Email: hello@printlux.co.uk
Call: 01746 330690
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Printlux, part of Lux Group.